Objective Measurement of Winegrape Characteristics
WGGA is committed to promoting objective, systemised measurement of winegrape characteristics that meet market demand in all value segments with the avenues to achieve this including scientific research, development of field based measures, systems for compiling and quantifying measures, sampling protocols, and verified and validated instrumentation.
The benefits to growers will be the ability to –
- promote their product for profit
- defend their asking prices
- challenge any assessments made from an evidence-based perspective
- establish a dialogue that locks in longer-term sustainability through better relations with off-takers.
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